Once a sufficient amount of general information has been gathered, we will delve deeper into the research stage. Often you may not verbalize exactly what you envision for the creative, so it is our duty to gather pertinent information from you. Establishing potential themes will benefit us, providing more material to use when brainstorming and sketching later in the process. Themes can be literal at this point; the art is in converting them to non-literal representations later on. In addition to speaking directly with you, we often do some cursory market research on the company and its competitors to get a sense of the target customer’s vision of the company. Examining similar companies’ identity systems may lend insight into the effectiveness of various marketing collaterals.

We will identify keywords related to your company and its product or service. These words will be used to inspire possible visual representations. Once ideas begin flowing onto the page in text form, visual symbols and shapes will begin to take form also. We will conceptualize the themes and text established earlier during the brainstorming phase. We will sketch these ideas on paper at this step. Options of marketing collateral will be presented in storyboard form which you are to choose one that is catchy.

Once sufficient time has been spent on research and sketching, we will initiate the draft production. Digital implementation is usually executed using Adobe Illustrator/ Adobe Photoshop/ CorelDraw. At this point, the most successful ideas developed during the sketching phase will be recreated in our design devices. They will begin to come to life with the addition of color and detail, and they will be tweaked until they accurately represent your wishes. We will come up with a graphic representation of the marketing collateral.

Now that a number of options have been created, the most effective choices are presented to you for consideration. Usually a written description of the project will accompany the marketing collateral options, to help you envision how to look on a piece of collateral. At this point, you should consider the ideas and respond with notes. We take your feedback into consideration, and makes changes accordingly. The improved marketing collateral is again presented to you. We will offer limited revisions as defined in the estimate, which otherwise is limited to 2 revisions only. So you are requested to plan your revisions productively.

Once you are happy with the resulting marketing collateral, we will produce a variety of file types that can be used for various outputs. Important file types include JPEG, PNG, GIF and Source Files in certain circumstances. We will try to anticipate all your possible needs, preventing the need for corrections and revisions in the future.